Sea Monkeys, Mail Chimps & Pinocchio

Promises, promises & promises kept

If you could gain a new follower by writing a short, sincere, unique and most importantly, personally tailored email, would you do it?

How might such an approach change your views about managing the “faceless masses”?

The impetus for this piece was a response to Tom Kuegler’s blog post about preparing for the EU’s GDPR regulations. These new laws are designed to ensure an individual’s privacy and control over his or her own personal data and on-line identity…